PICO

The chemist from a small cosmetic company has been accused of putting bits of pig into an experimental skin cream. Is this an incredibly valuable skincare breakthrough (as the company directors insist) or just a fairy story? The trouble is, the chemist and his secret ingredients have disappeared, so nobody knows. This grabs the attention of a global newspaper baron who sees it as a profitable business opportunity. When using his enormous power to promote it from a local story to an international one, the resulting search for the missing chemist engenders greed, tragedy, comedy, protest and ultimately, humiliation

Book Review: PICO by Derek Wheeler

PICO is an inventive and thought-provoking novel by Derek Wheeler that blends sharp scientific insight with rich storytelling. Drawing from his extensive background in cosmetic science and physiology, Wheeler crafts a narrative that is both imaginative and eerily plausible — a rare feat in speculative fiction.

The story centers around a revolutionary cosmetic breakthrough that goes far beyond skin-deep, raising ethical, societal, and personal questions that linger long after the final page. Wheeler’s experience in the field is evident in the technical authenticity of the science, but what truly makes PICO stand out is its ability to humanize that science. Characters feel grounded and relatable, and their struggles—both internal and external—mirror real-world dilemmas about beauty, identity, and the consequences of innovation.

Wheeler’s writing style is clear and engaging, with moments of dry wit and philosophical depth. His knack for making complex concepts accessible without dumbing them down shines throughout the book. Fans of Michael Crichton or John le Carré (a favorite of Wheeler's himself) will appreciate the book’s intelligent structure and subtle suspense.

PICO is not just a science fiction novel; it’s a reflection on our obsession with perfection and the lengths we might go to achieve it. At once entertaining and unsettling, it leaves readers asking, Just because we can, should we?

Rating: ★★★★☆ (4.5/5)

Perfect for readers who enjoy science-backed fiction, moral complexity, and a fresh take on the beauty industry's future.